Tour Management & Marketing Program (8)


Description
Introduction
This program provides you with invaluable knowledge and skills that will help you manage your tour operation efficiently and effectively. Starting with proper tour design, writing compelling tour descriptions and captivating tour guide profiles, to identifying your unique selling proposition and pricing your tour. The course also provides you with tips on how to establish and actively manage online presence for your tours, helps you understand how online review sites work, and how to collect, manage and leverage guest reviews. That is in addition to tips on importance and ways of providing online customer service through your social media channels. The practical solutions and techniques provided in this program will definitely give you an edge over the competition through professional design, marketing, and execution of your tours.

Target Audience
Tour managers, tour operators, tour designers, tour guides, tour marketing managers, travel agents and activity operators delivering experiences in:
Museums, Cultural sites, Historic sites, City tours, Bus tours, Nature walks, Zoos, Safaris, Wildlife Parks, Aquariums, Nature Reserves and more

Accreditation
Participants will receive a Level 2 Accredited Certificate upon the successful completion of all nine modules of the Tour Manager Development Program. Certificate is accredited by ncfe, a leading British awarding organization

Key Learning Areas
1. Designing guest centric tours
2. Developing compelling tour descriptions and captivating guide profiles
3. Defining a Unique Selling Proposition
4. Pricing tour
5. Establishing online presence
6. Training tour guides

Here is what you will learn in this course
1. How to design tours with guests in mind
2. How to develop captivating tour descriptions
3. How to write highly attractive guide profiles
4. How to differentiate your tours
5. How to price your tour
6. How to establish an online presence
7. How to manage your online presence
8. How to develop competent guides
Content
  • Part 1. Foundation of Successful Tours
  • Module 1. Shaping guest experience
  • 1.1 Introduction
  • 1.2 Eliminating pain points from your tour
  • 1.3 Defining you before_ during and after strategy
  • 1.4 Keeping guests_ best interest in mind
  • 1.5 Allowing some flexibility in tour design
  • M1 - Quiz 1
  • Module 2. Developing tour descriptions that sells
  • 2.1 Introduction
  • 2.2 Techniques for writing powerful tour descriptions
  • 2.3 Writing simple and effective tour descriptions
  • M2 - Quiz 1
  • 2.4 Effective writing styles
  • 2.5 Using the you dont want to be left out strategy
  • 2.6 Leveraging social proof
  • M2 - Quiz 2
  • Module 3. Writing attractive guide profiles
  • 3.1 Introduction.mp4
  • 3.2 Importance of guide profile
  • 3.3 The good and bad of guide profile photos
  • 3.4 What does a good profile photo look like
  • M3 - Quiz 1
  • 3.5 Essential elements of an impressive guide profile
  • 3.6 Techniques for writing captivating profiles
  • 3.7 Answering this key question
  • M3 - Quiz 2
  • Part 2. Selling tours
  • Module 4. Setting your tours apart from the competition
  • 4.1 Introduction
  • 4.2 Your unique selling proposition
  • 4.3 Transform your tour into a memory of a lifetime
  • M4 - Quiz 1
  • 4.4 Give your tour a sense of journey
  • 4.5 Offering specialized tours
  • M4 - Quiz 2
  • Module 5. Defining the price of your tour
  • 5.1 Introduction
  • 5.2 Understand your bigger picture first
  • 5.3 Four key pricing factors - part 1
  • 5.4 Four key pricing factors - part 2
  • M5 - Quiz 1
  • 5.5 How to estimate the real value of your tour
  • 5.6 Quantifying offered value
  • 5.7 Alternative pricing strategies
  • 5.8 The need for an online booking system
  • M5 - Quiz 2
  • Module 6. Creating a strong online presence
  • 6.1 Introduction
  • 6.2 Why the internet is good for business
  • 6.3 Ways you can use the internet to your advantage
  • 6.4 Choosing the right media channels
  • M6 - Quiz 1
  • 6.5 Providing online customer service
  • 6.7 The Dos and Don_ts of customer service by email
  • 6.8 Basic principles of customer service by email
  • 6.9 Bringing all the pieces together
  • M6 - Quiz 2
  • Part 3. Marketing tours online
  • Module 7. Making the most of guest reviews
  • 7.1 Introduction
  • 7.2 Importance of online reviews for your business
  • 7.3 Current trends for online reviews
  • 7.4 Online reviews and your bottom line
  • M7 - Quiz 1
  • 7.5 Three main ranking factors
  • 7.6 Getting up the ranks through automation
  • 7.7 Pros and cons of generating business through trip advisor
  • M7 - Quiz 2
  • Module 8. Providing online customer service
  • 8.1 Introduction
  • 8.2 Essential techniques for responding to online reviews
  • 8.3 Responding to positive reviews
  • M8 - Quiz 1
  • 8.4 Effective ways to leverage positive reviews
  • 8.5 Dealing with negative reviews - part 1
  • 8.6 Dealing with negative reviews - part 2
  • 8.7 Dealing with negative reviews - part 3
  • 8.8 Dealing with negative reviews - part 4
  • M8 - Quiz 2
  • Module 9. Developing professional guides
  • 9.1 Introduction
  • 9.2 The business case for tour guides training
  • 9.3 Gearing up for growth
  • 9.4 The need for a baseline
  • 9.5 Effective training techniques
  • M9 - Quiz 1
  • FINAL ACCREDITATION EXAM
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever